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The bestselling Built to Last answered the question of what it

takes to build an enduring great company from the ground up.

Good to Great answers an even more compelling question: 'Can

a good company become a great company and, if so, how?'

After a five-year research project, Collins concludes that good to great

can and does happen, In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.

Good to Great achieves a rare distinction: a management book

full of vital ideas that reads as well as a fast-paced novel.

                                        CONTENTS:

Good is the Enemy of Great - the scope of the

Level 5 Leadership -the type of leader required, humble and ferocious

First Who Then What - how companies set the foundation for their shift from good to great

Confront the Brutal Facts (Yet Never Lose Faith) -

The duality that leads to greatness

Hedgehog Concept - how to find the one big thing

your company must focus on

A Culture of Discipline - the magical alchemy of great performance

Technology Accelerators - technology is a trap. unless used right

The Flywheel and the Doom Loop - how to build sustained momentum

and avoid the new regime, the new revolution doom loop

From Good to Great to Built to Last - how to take a company

from great to enduring great